Palm Court

SCOPE: Brand identity · Art direction · Print · Merchandise · Digital content

[ LIFESTYLE / BRAND IDENTITY ]

Palm Court is a self initiated brand concept for a fictional Mediterranean tennis social club.

Inspired by vintage resort culture, tennis afternoons and post match aperitivo, the project builds a soft but distinctive lifestyle world with a nostalgic Mediterranean mood.

The identity was developed across logo design, art direction, print touchpoints and merchandise concepts.

Instagram profile page for Palm Court Social Club, featuring images of tennis, drinks, and Mediterranean scenery in Mallorca.
A social club flyer for Palm Court, featuring a color palette with shades of green, cream, and yellow. It includes the club's logo with a lizard, the name 'palm court', and information about tennis, martinis, and slow afternoons. There is a photo of a tennis court with a tennis ball. The flyer mentions the club was established in 1992.
Embroidered logo of Palm Court Social Club with two geckos, established in 1992, on beige fabric.
Close-up of several green tennis balls with one labeled 'palm court'.
Gold keychain with a lobster clasp, a round charm, and a lizard-shaped pendant.
A menu from Palm Court Social Club featuring drink options for signatures, aperitivo, and non-alcoholic beverages, with a background of two martini glasses with green olives and sunlight reflections.
Close-up of a person wearing a beige skirt with a logo patch on the side, a long-sleeved shirt with green and white stripes on the sleeve, and a gold wristwatch on their left wrist. The background is blurred outdoors.
A wooden tennis court chair with a towel draped over it, a small table with a glass of water and a bowl, tennis balls on the court, and a tennis net in the background.
Website homepage for Palm Court Social Club featuring tennis courts, outdoor scenery, and lounge amenities with a soft green, beige, and white color theme.
A matchbox with the words 'match point.' printed on the side, partially open to reveal wooden matches inside, with a second closed matchbox featuring an lizard and circular logo on the top.
Two martini glasses with olives on a tennis court, with a tennis racket and ball nearby, and text overlay about Palm Court social club and tennis.