SCOPE: Brand identity · Packaging · Art direction · Digital content

Maison Kipling

[ FOOD & BEVERAGE / PACKAGING DESIGN ]

Maison Kipling is a speculative reimagining of the Mr Kipling brand across identity, packaging, art direction and digital content.

The project translates familiar bakery products into a softer, more atmospheric visual world, balancing nostalgic cues with a contemporary editorial sensibility.

Person setting down a teacup and teapot on a table outdoors, with orange trees in the background.
A pink square-shaped dessert with a curved dark chocolate topping on a white plate, a background of green wall with pink handwritten-style text reading "Maison Nihilay" and additional small text, a white ornate plate with a silver spoon above the dessert.
A decorative box of macarons with a floral design, labeled 'Maison Mering' and vintage-inspired text, partially open to reveal three macarons inside.
A tea cup with tea, a basket of assorted desserts including cookies and pastries, a person’s hands reaching for desserts, and a sign that reads 'Maison Kipling' against a pink and pastel background.
Close-up of a package of cookies called Maison Kishigawa, depicting a waffle-shaped cookie on the packaging with a blurred background of a cup of coffee or tea and a spoon.